How much does Carrot cost? Carrot pricing for real estate agents runs from $99/month (Individual, billed annually, or $119/month billed monthly) up to $299/month (Agency, billed monthly only — no annual option available). Every plan includes the free tier of CarrotCRM, so you’re not paying separately just to manage the leads your site brings in.
Carrot Pricing Plans, Broken Down
Here’s the short version of Carrot pricing before the full breakdown: three tiers, all billed monthly, with only the Individual plan offering an annual discount. Every tier includes the free version of CarrotCRM, so lead management isn’t a separate line item on top of your Carrot pricing.
- Individual — $99/month (billed annually, $1,188/yr) or $119/month (billed monthly): one site, core SEO tools built around Carrot’s real estate/investor templates.
- Agency — $299/month (billed monthly only — no annual option): one agency website with the full feature set, built for local marketing agencies managing multiple client sites.
- AI Suite add-on — $99/month: adds AI site audits & page insights, an autonomous AI lead manager, AI lead scoring, AI call insights, and AI usage tracking on top of any plan.
- Extra sites — $39/month per additional site on the Individual plan, $29/month per additional site on the Agency plan, if you outgrow your plan’s included sites.
Carrot has rolled out a redesigned AI site builder plus a separate AI Suite add-on for 2026, so it’s worth double-checking current tiers and add-ons on Carrot’s site before you commit.
Is Carrot Worth It Compared to Building Your Own Site?
For agents and investors who don’t want to manage hosting, SEO plugins, and page speed themselves, Carrot bundles a purpose-built real estate site, lead capture, and a free CRM into one subscription. The trade-off is the monthly cost versus a DIY WordPress build — Carrot’s pitch is that its templates and SEO structure are already tuned for real estate search intent, which can save the months of trial-and-error a lot of solo agents burn through building it themselves.
How Carrot Compares to a Data Tool Like PropStream
Carrot and PropStream solve different problems, and most serious investors end up using both: Carrot is the website + lead capture layer (from $99/mo), while PropStream is the property data + skip tracing layer (from $99/mo, with add-ons for skip tracing and list refreshes). If you’re deciding where to start, pick based on what’s actually missing in your business right now — a place for leads to find you, or a way to go find leads yourself. See our full PropStream review for the data-tool side of that comparison.
Try Carrot’s Approach to SEO for Free First
Carrot runs a free 3-day AI Search Visibility Challenge, hosted by CEO Trevor Mauch, walking through how to get your business recommended inside ChatGPT and Google AI results. The next live cohort starts July 28, 2026 at 10am Pacific — a low-risk way to see how Carrot thinks about SEO before paying for a full site. We break down what it covers in our AI Search Visibility Challenge overview, or go straight to the challenge sign-up page.
Heads up: the Carrot links in this post are my affiliate links — if you sign up through them I may earn a commission at no extra cost to you. I’m a working broker and only recommend tools I’ve actually used in my own business.